Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. 

The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results. 

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of the platforms on which users build and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built  that allow marketers to track the success of their efforts and identify even more ways to engage. 

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Paid media marketing is referring to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses. 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Add a customizable search box to your web pages and show fast, relevant results powered by Google Search.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds: 

• Chooses its name 
• Designs its logo
• Uses colors, shapes, and other visual elements in its products and promotions 
• Crafts the language in its advertisements 
• Trains employees to interact with customers 

Brand image is the actual result of these efforts, successful or unsuccessful. 

Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest. 

You have a reputation whether you cultivate it or not, so you might as well create a brand positioning plan that can help you take control of your reputation and brand image. 

Types of Brand Positioning Strategies 

• Customer Service Positioning Strategy 
• Convenience-Based Positioning Strategy 
• Price-Based Positioning Strategy 
• Quality-Based Positioning Strategy 
• Differentiation Strategy 
• Social Media Positioning Strategy 
• Other Positioning Strategies 

A communication strategy is a business and marketing tool that helps organizations align their communication and produce meaningful, cohesive messages. These strategies may focus on internal or external communications, or specify the communication strategy for a particular project. The strategy typically outlines the plan for delivering a message to a target audience while describing the purpose, how to accomplish the tasks and the desired business outcomes. Communication strategies may act as a foundational aspect of your organization’s marketing and business strategies. 

Benefits: Increase clarity, Guide marketing communications, Maintain consistency. 

Creative design is a process that uses digital and physical image-making tools to create renders and representations used for marketing purposes. Creative design as a field relies heavily on the work of visual designers but is not entirely limited to it. Companies require creative design for ideation, development, marketing and rollout related to products and services.